Rolex announced officially to launch the website of ROLEX.ORG. The brand mark implies the vision of the brand positioning and the ambition to contribute to the world. It has been called the “perpetual spirit”. Rolex is committed to creating the eternal fake watches with top quality, as it hopes to contribute to the future generation.

The four main themes of the Rolex.org are perpetual spirit, protecting the earth, inheriting the knowledge and spreading the culture. Meanwhile, The luxury knockoff Rolex regard the contributing to the world as its own responsibility, supporting different institutions and persons by two long-term assisting plan.

Rolex Awards for Enterprise has been set to provide support to pioneers who encounter the fund shortage, helping them overcome challenges and implement innovative projects. Rolex Mentor and Protégé Arts Initiative is aiming to promoting global cultural development.