I have spend the past ten days touring the United States visiting some of the biggest retailers in the country, and cheap Rolex replica watches‘ official Certified Pre-Owned programme is a hot topic of conversation.
The consensus appears to be that it is more of a burden to Rolex authorised dealers than it is an opportunity.
You won’t hear this from anybody on the record because nobody is going to jeopardise their relationship with the world’s most powerful brand, but the upfront costs of establishing an accredited service centre and hiring or training qualified watchmakers are high, and it is almost impossible to turn a profit on any sub-£20,00 1:1 UK Rolex fake watches that goes through the mandated process to get its official CPO tags and two year warranty.
As a result, most Rolex ADs in the programme are merely looking to limit their losses.
Here’s why:
Even if an AD already has a Rolex-accredited service centre and watchmakers, they have to send pre-owned high quality replica Rolex watches to Rolex for authentication and checks to ensure they meet the required standards.
Effectively, top Rolex copy watches have to be brought back to mint condition before being resold, which the AD may be capable of handling itself, but Rolex wants to see each piece, which costs upwards of £1,000 and takes a number of months.
Simple Swiss movements Rolex Datejust replica watches might be bought by an AD for £8,000 and sold for £10,000. That is a tight enough margin, but add on the cost of servicing and restoring it in-house and then sending it to Rolex for its four-figure process, and it is near certain to be loss-making.
If Rolex decides it needs a new glass, replacement crown or bracelet, the AD eats that cost as well.
All of this is before we talk about the weird situation where second hand perfect Rolex fake watches are being sold at higher prices than their brand new equivalents in the same showroom.
Waiting lists are rapidly shortening and some Rolex stores have replica Rolex watches wholesale on sale for immediate purchase.
The solution that some of the Rolex ADs I have visited have adopted is to focus on discontinued models, which goes some way to solving the problem of more expensive pre-owned being sold alongside new Rolex super clone watches site, and to devote as little time, money and space as they can to the CPO programme, without upsetting Rolex.
In other words, they get a tick in the box that says they are part of the mission outlined by Rolex and fully behind the programme, but at the same time they can safely write-off the cost of CPO and get on with what they like doing best: earning 37% margins on every new China 2024 Rolex replica watches they sell.