Without trust, the business would have been dead by 1767.

Establishing trust is equally important today, which is why Christie’s is piloting the use of incorruptible digital certificates, recorded forever on the blockchain, to store details of a multi-million dollar 1:1 fake Rolex Daytona that goes under the old fashioned hammer at next week’s Rare Watches sale in Geneva next week.

The experimental lot is a luxury replica Rolex Daytona Lemon (ref. 626) in 18ct gold, one of only three known to exist, which goes to sale with an estimate of CHF 3-5 million.

Watch Certificate is a title deed made un-forgeable by the blockchain. Once the auction is over, it will then be carefully assigned along with the perfect fake Rolex Daytona to its new owner.

“The use of Watch Certificate for important collector’s top super clone watches is an added value, both for the current owner and for the future buyer. It allows total transparency thanks to the expertise of an independent third party. This is exactly what the new generation of collectors wants,” says Rémi Guillemin, Head of Watches and Wristwatches Department at Christie’s Geneva.

“For the auction house, Watch Certificate offers an easy way to create and manage their certified lot data, once and for all. With both the guarantee of transparency by a trusted third party and the most advanced certificate on the market, buyers can now enjoy their high quality replica watches with complete peace of mind.” says Guillaume Kuntz, co-founder of Watch Certificate.